Listing Continuity Ads

A program to extend digital reach for participating listings, placing them in front of active real estate audiences across 25 curated sites.

From
Lead Gen Lab
Date
April 2026
Rebranding to hugo Q2 2026
Exec Summary

The listing stays visible
The seller stays confident

This program uses Zillow.com and the Zillow app as behavioral signals inside Google Ads to reach active buyers. Ads run across 25 real estate and home-related sites. Every click goes to the listing on compass.com.

Main Components

What's included

Audience targeting

Zillow.com and the Zillow app as signals for the behavioral model in Google Ads.

Geographic targeting

The listing's neighborhood by default. Up to 3 neighborhoods or cities, customizable before launch.

25 curated sites

Real estate portals, home design publications, lifestyle magazines. No sports, no news.

Live dashboard

Impressions, clicks, CTR, sites. Updated throughout the day. Shareable link.

Distribution

Where the listing ads are seen

Real estate portals where buyers are actively comparing listings. Home design publications where people save ideas and bookmark rooms. Lifestyle magazines where the conversation is always quietly about where to live next.

Real Estate · 5
realtor.com
redfin.com
movoto.com
homes.com
trulia.com
Home & Design · 13
elledecor.com
housebeautiful.com
hgtv.com
architecturaldigest.com
houzz.com
apartmenttherapy.com
dwell.com
thisoldhouse.com
thespruce.com
veranda.com
domino.com
remodelista.com
decoist.com
Lifestyle · 7
countryliving.com
goodhousekeeping.com
townandcountrymag.com
southernliving.com
realsimple.com
mydomaine.com
marthastewart.com
The Program

From submission
to live ads in one
business day

01
Listing added to the program
02
SPOA adds a row
Agent Name, Address, Neighborhoods, Listing URL.
03
Audience built around Zillow.com and the Zillow app
04
Lead Gen Lab builds the ads
05
Live within 24 hours, clicks to compass.com
06
Dashboard link in the sheet
Agent shares with seller.
The Dashboard

Live from day one

One dashboard per listing. Updated throughout the day. Drops into the sheet the moment the ads go live.

64,812
198
0.31%
12.4K
8,647
Seller-Friendly Messaging

The seller conversation

When a seller asks what's being done to keep the listing visible.

Your home is running as a targeted digital ad across 25 real estate and home design sites. The audience is built in Google Ads using Zillow.com and the Zillow app as signals for the behavioral model, so the active buyers searching there are seeing your listing.

Agent-Facing Resource

Built for regional teams to share with agents

A plain-language walkthrough of where the ads run, who they reach, and what the dashboard shows. Designed to be forwarded.

listing-continuity-agents.leadgenlab.co →
listing-continuity-agents.leadgenlab.co
COMPASS
High-Intent Home Buyers
Your listing, running on the sites where people go to find their next home.
Twenty-five real estate portals, home design publications, and lifestyle magazines.
We hand-picked 25 sites. All of them home.
Real estate search portals where buyers are actively comparing listings. Home design magazines where people bookmark rooms and save ideas. Lifestyle publications where the conversation is always quietly about how people want to live.
Your listing runs across all of them.
Pricing

$350 per listing

Retail is $500, Starter Listing Package ($350) plus Enhanced Targeting ($150). At $350 flat, Compass saves $150 per listing. Standardized workflow, no per-agent onboarding.

Direct
$500
Starter Listing Package + Enhanced Targeting.
Save 30%
Listing Continuity Ads
$350
Enhanced Targeting included. Saves $150 per listing.
One month per listing. No auto-renewal. No added fees.
Billing

How the money works

Lead Gen Lab pays Google as listings go live. To keep ads funded as volume ramps, we invoice Compass HQ for a $20,000 program deposit via Coupa on net 30 terms. We draw $350 from that balance each time a set of ads launches.

Program Deposit
$20,000
Invoiced to Compass HQ via Coupa, net 30.
Per Listing
$350
Drawn from the deposit each time a set of ads launches.
Listings Covered
57
At 500 participating listings, $20K covers the first 57.
Unspent balance refunded  ·  Net 30 via Coupa
What We Need

One person
updating
one sheet

A national SPOA. Four fields per row.

Agent Name
Full name as listed on compass.com
Property Address
Street, city, state, zip
Listing URL
Agent's property page on compass.com
Target Neighborhoods
Up to three neighborhoods or cities
Timeline

Live by
Wednesday

Tuesday
Invoice via Coupa. Sheet shared.
Wednesday
First ads live.
Seven years, exclusively with Compass agents

Same infrastructure
Bulk rate
Built for scale

9,000+
listings
$15M+
managed
7B+
ad views
Lead Gen Lab  ·  April 2026  ·  leadgenlab.co
🖤🤍