Listing Continuity Ads
A program to extend digital reach for participating listings, placing them in front of active real estate audiences across 25 curated sites.
From
Lead Gen Lab
Date
April 2026
Rebranding to hugo Q2 2026
A program to extend digital reach for participating listings, placing them in front of active real estate audiences across 25 curated sites.
We feed the Zillow.com URL and the Zillow app into Google Ads as behavioral models. Google maps the digital footprint of a typical Zillow user, then targets people who share those exact browsing, search, and app patterns — across 25 curated real estate and home sites. Every click goes to the listing on compass.com.
For high-priority banned listings where Compass absorbs the cost. Regional marketing team submits via the national spreadsheet — agent doesn't have to do anything.
Agent goes directly to the listing continuity site, fills out a five-field form, and pays via Stripe. Ads are live within 24 hours. No SPOA needed.
Zillow.com and the Zillow app fed into Google Ads as behavioral models. Google finds people who share the exact browsing and search patterns of a typical Zillow user.
The listing's neighborhood by default. Up to 3 neighborhoods or cities, customizable before launch.
Real estate portals, home design publications, lifestyle magazines. No sports, no news.
Agent-funded: live dashboard — impressions, clicks, CTR, updated daily, shareable link. Compass-funded: scheduled PDF every 7 days.
Real estate portals where buyers are actively comparing listings. Home design publications where people save ideas and bookmark rooms. Lifestyle magazines where the conversation is always quietly about where to live next.
Agent-funded track: agent signs up directly on the site — no SPOA, no sheet. Ads live within 24 hours, live dashboard from day one.
No intake call. No onboarding. They sign up at listing-continuity-agents.leadgenlab.co, fill out four fields, and pay at checkout. Ads launch within 24 hours. Dashboard is shareable with their seller.
Compass-funded listings receive a scheduled PDF report every 7 days instead of a live dashboard.
When a seller asks what's being done to keep the listing visible.
"Your home isn't missing Zillow buyers. We're finding them for you. Right now, your listing is running as a targeted ad across 25 of the most relevant real estate and home sites on the internet, reaching the same high-intent buyers who were searching there. Dashboard on its way."
Plain-language explainer of where ads run, who they reach, and what the dashboard shows. Regional teams forward this to agents. Agents can read it, share it with their seller, and sign up directly from the page.
See the agent-facing page →Internal guide for Compass marketing advisors. Talking points, approved language, objection handling, and a ready-to-send email template. Everything your team needs to speak confidently about this program.
Open the MA guide →
Two tracks, two billing models. Compass-funded runs on a pre-paid deposit drawn down per listing. Agent-funded is transactional — agent pays at signup, no invoice, no net 30.
A national SPOA. Four fields per row.
Agent-funded track needs nothing from the SPOA. Agent self-serves at listing-continuity-agents.leadgenlab.co. No sheet, no intake.